Protein Lattice (1997), a digitally manipulated photograph by Piccinini was blown up on a billboard,to satirise the idea of advertisements. This photograph was a type c photograph, and therefore extremely glossy to emphasise the fakeness and sense of distorted reality, which is the basis of Piccinini's concept.
Monday, March 29, 2010
billboard.. piccinini.
Protein Lattice (1997), a digitally manipulated photograph by Piccinini was blown up on a billboard,to satirise the idea of advertisements. This photograph was a type c photograph, and therefore extremely glossy to emphasise the fakeness and sense of distorted reality, which is the basis of Piccinini's concept.
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